Table of Contents from
Clicking Through: A Survival Guide for Bringing Your Company Online
Chapter 1
Preparing Your Company for E-Commerce
An introduction to the Internet as a source of risk and reward, and ways to safely and effectively establish the essential online framework
(development, hosting, online storefronts, and crosslinks) for your company
 Spinning the Web for Business
Building Your Web Site
A Gracious Host for Your Site
Content-ing Yourself
Getting Started in E-Commerce
A Day on the Links
Chapter 2
Internet Opportunities = Company @ Risk
A guide to the most popular ways to promote and profit from a site, from
advertising to contests to e-mail, highlighting the major areas of potential problems and legal liability
Advertising for Trouble
Creating Win-Win Sweepstakes
Marketing to the World?
Spamming Customers for Profit and Loss
Protecting Privacy (If You Have to Ask...)
Marketing to and Hearing from Children on the Internet
Chapter 3
Employee Use of the Internet
How to empower your company through Web access, e-mail, and other
Internet tools, while maintaining a safe and secure work environment
A Company Policy Is the Best Policy
Steaming Employee E-Mail Envelopes
The Downside of Downloads
Chapter 4
Protecting Your Company
A look at applying the more traditional methods of risk management,
insurance, and appropriate professional advisers in the Internet age
Insuring Against Online Risks
Finding Appropriate Professionals
Epilogue
Click Here to Finish
Managing the risk of putting your company online and collecting the vast
rewards
Insuring Against Online Risks
Finding Appropriate Professionals
Webliography
From CLICKING
THROUGH by Jonathan Ezor. © 2000 by Jonathan Ezor. Published
by arrangement with Bloomberg Press
Available wherever books are sold.
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